"The system is easy to use and the customer service is first-class"
Fishing industry company Eumer tried numerous e-commerce platforms and ERP systems over the years. The company's employees found the previous systems cumbersome and frustrating. After switching to Refox, commerce has run smoothly, and Refox has resolved any challenges that have arisen with agility.
Eumer Finland Oy manufactures and sells fishing tackle to major retailers and consumers. Eumer offers experiences through fishing courses, team-building days, and events. The company has a factory outlet in Merikarvia, and its e-commerce store serves both wholesalers and consumers. The Ojamo brothers founded the company in 2007. For Olli Ojamo, dubbed Finland's happiest entrepreneur, it is important that employees enjoy their workplace. That is why action was needed when clunky systems were causing dissatisfaction that could be heard in coffee break conversations and was already affecting workplace wellbeing. "The software's inability to function properly was genuinely distressing for our employees. Furthermore, when a private equity firm acquired the software company, customer service became faceless. Problem resolution took ages, and we had no assurance that things were progressing at all. The customer relationship felt like a romance that had gone cold," Ojamo describes.
Refox Convinced with Honesty and Agility
Eumer decided to switch their ERP system to improve employee satisfaction.
The company considered hiring a consultant for the new system procurement, as software
companies did not seem to understand entrepreneurs' needs. Then the entrepreneurs met
Refox's founder Petter Lillhonga, after which hiring a consultant felt unnecessary.
"Petter spoke entrepreneurs' language and sat on the same side of the table from the
very beginning. He didn't overpromise — he was honest about what couldn't be done as well,"
Ojamo explains.
The ERP system, which has been in use for about two years, contains everything needed,
and Refox has implemented ideas and development suggestions flexibly. Ojamo is particularly
satisfied with the quality of customer service.
"Refox's customer service is absolutely outstanding — problems are addressed immediately.
I give them a full 10 out of 10 for customer service."
Refox's entrepreneur-driven operating principle is also evident in practice.
"The collaboration flows naturally, and they don't send an invoice for every little thing.
Refox's philosophy is that by solving one customer's problems, they also create added value
for their other customers," Ojamo praises.
The Entrepreneur's Best Friend
Refox provides Eumer with both the ERP system and the e-commerce platform. From the same
system, they manage the warehouse, factory outlet, and point-of-sale terminals, among other
things. Invoicing also works through Refox.
Eumer has separate e-commerce stores for consumers and wholesalers.
"Managing product data is convenient through Refox. The same products are sold across multiple
channels, and all updates can be made in one place," Ojamo explains.
He also values the system's clarity.
"With Refox, I can easily monitor reports and the impact of marketing activities. For example,
I can instantly see the best-selling products on a daily or weekly basis. Business is good and
management is easy. Refox is the entrepreneur's best friend," Ojamo enthuses.
Ojamo admits he is a demanding customer.
"We demand an incredible amount, and if they can keep us satisfied, they can do it with
anyone," he laughs.
Ojamo encourages entrepreneurs to invest in workplace wellbeing by replacing outdated and
rigid software with a solution that actually works.
"You're welcome to visit us in Merikarvia for a team day, and I'll tell you more about how
well things work with Refox," Ojamo suggests in closing.
Tell us about your business. We'll do an assessment and show you how Refox solves your specific challenges – directly from the developer, no middlemen.
