Consolidating Systems into Refox Accelerated Marinekauppa's Growth

Consolidating Systems into Refox Accelerated Marinekauppa's Growth

As Marinekauppa's business grew, multiple separate systems slowed down daily operations and took valuable time away from sales. Thanks to Refox ERP, unnecessary extra work and errors were significantly reduced. The company achieved rapid growth faster than you can say "done."

Marine supply retailer Marinekauppa has been growing steadily since 2009. What started as a small online shop selling boats has expanded into a comprehensive operation with two retail stores and an e-commerce platform. However, growth brought along IT challenges.

In the early 2020s, Marinekauppa still operated a separate e-commerce platform, an ERP system, and an integration between them. These separate systems caused unnecessary extra work and operational disruptions between integrations. Stock levels, pricing, and campaigns were not consistent across channels.

"We wanted to grow our business, so updating our IT systems was essential. We were hoping to find one unified system that could combine warehouse management, point-of-sale, and e-commerce," recalls Marinekauppa CEO Sebastian Kindstedt.

Customer Experience Improved, Errors Decreased

Kindstedt met with a couple of other system providers before meeting with Refox. Refox fulfilled Kindstedt's wishes for a domestic solution and the ability to receive support for system development. Additionally, Refox was already familiar to one of the Marinekauppa team members.

In 2023, Marinekauppa migrated to the Refox platform.

"That same year, our store moved to larger premises due to growth. We opened a second store in Vantaa in the spring of 2025."

Now the stock levels of both stores, sales reports, point-of-sale systems, e-commerce, and all 8,500 products are easily accessible within the Refox system. Using Refox has reduced errors and completely eliminated duplicate work.

Real-time stock levels enable consistent pricing and better campaign management. Customer experience at Marinekauppa improved as pricing became unified and staff could respond to product demand more quickly. "Refox handles the technical system work for us, but we can still customise the e-commerce appearance whenever we want," Kindstedt praises.

Electronic Price Tags as a Daily Time-Saver
Refox implemented electronic price tags as a new service, which have been a major time-saver for Marinekauppa. The electronic price tags are used in both stores and are linked directly to Refox's ERP system.

The price tags have not only simplified campaign and promotion management but also significantly reduced manual pricing work. The electronic price tags can display stock levels and QR codes that allow customers to access additional product information.

Refox Develops Marinekauppa's System on a Weekly Basis
Marinekauppa has dedicated Refox developers, product owners Niko Vehmasmäki and Anton Saarenpää, who maintain and develop the e-commerce and ERP functionality. In weekly meetings with Kindstedt, they monitor work progress and ensure that timelines are met.

This collaboration model ensures that development happens not just seasonally, but year-round. The dedicated developers have a deeper understanding of the customer's business, challenges, and development needs. A successful outcome is achieved more quickly and effectively when the same people from Refox are consistently developing the customer's system.

Kindstedt has been very satisfied with the close collaboration.

"Petter (Lillhonga) has never said that something couldn't be done in the Refox system. He always sets out to find how an idea could be implemented. It has been wonderful to collaborate with a partner to whom you can freely pitch ideas," Kindstedt concludes.